$20 Million For GoodMail!

We've talked about GoodMail here before, but the recent announcement about their securing $20MM in additional funding underscores their major success over the past year.

GoodMail offers email certification to marketers that meet their rigid standards for opt-in and other criteria. Consumers viewing their email can see the Certified Email flag on messages from advertisers working with them. The consumer then knows that these messages are items that they have requested, and can read them without fear of wasted time or phishing.

Here's more info on their offering, from Adotas:

CertifiedEmail aims to provide a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email effectiveness. CertifiedEmail has been adopted by seven of the nation’s top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders.

GoodMail is now delivering over 3 billion messages a month, which is of course a ginormous number -- one indicating that both consumers and marketers are welcoming this important innovation.

Congrats to GoodMail!

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