Hispanic agency Captura Group offers, for free, a series of great articles on marketing to Hispanics, both online and offline. Given the massive size of the market, you owe it to yourself to check them out. They are a scosh long in the tooth, but the info is still more than worth your time.
Thanks for reading, and don't forget to write.
Just FYI, the white papers are available at http://capturagroup.com/best-practices.html
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