Social media is hard to market in safely. Blah blah blah. You've heard it a bajillion times, and about 842 times on this blog. But we all know that somehow we have to get our brands there -- people are simply spending too much time there to ignore.
OK, then item number two. There are too damned many of these places! What are there, 60 social nets with >1Million members? Not the recipe for easy peasy.
Involver's not going to get you past all of the googlies of social media, nothing will. But it does offer a strong platform to get a branded video in front of lots of people. Here's their intro vid to give you a taste:
OK, OK, if you are thinking that this sounds like a video widget, I'm with ya. But that's OK. The fundamentals of widgetry are still true -- we need ways to put content out where people are instead of making them come to us.
And what this widget offering has that some others don't is a comprehensive distribution promotion plan. While that is not unique, it does put them miles ahead of widgeters who make it, hand it to you, and walk.
People who display your video get points for their distribution clout -- a sort of social compensation affiliate program that I would imagine could work well. People on soc nets always want to know how they stack up against others.
It's not the only way to get your video distributed, but their reporting and analytics look pretty strong. I think they're worth a look if you are considering a video marketing program online.
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