Tech Crunch 50: Hot From the Pit: Picadmedia Brings Ads to Online Photos

So where ELSE can we put ads? They're on the airline pull down trays, on rental car wraps, heck they're even in urinals. Though it boggles the mind to think that a urinal placement would lead to positive brand imagery But what do I know.

Well, let's focus on digital. In text ads have become rather commonplace. Companies like Kontera have seen to that, and have gotten excellent response rates.

But where ELSE can we put ads?

Well, the people ar Picadmedia answer the question with "Why not in the billions of pictures that appear on pages across the web.

Here's their self description from their web site:

Picadmedia is the first and leading innovator of In-Picture Advertising. We are creating new advertisement solutions for all the images found on the Internet. Much of the advertisement market has move to establishing ways to advertise more with Web 2.0 technologies such as viral video and behavioral marketing on social networking sites. Many have overlooked the value of the billions of images found on the Internet. Join us today as we embark on capturing this space.

The appearance of the ads works similarly to in-text. Roll over a photo with the little P icon in the bottom left and a text overlay appears slightly below the pic. Do nothing, and it disappears in a few seconds. But if you click, and I am guessing lots of people will, you get redirected to a sponsor page, or perhaps get follow up content in the window. Here's a screen from their site:



I don't know how consumers will feel about this. My understanding that consumer response to in-text was neutral to positive. Will the same be true of pics? We'll see. In the meantime, Picadmedia is offering an innovative new way to reach consumers across the web. Presumably they will be following the in text biz with video and rich media units ASAP.

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