Do you remember the Friends episode where Phoebe is taken over by the spirit of a dead woman who vows to remain inside her until she has seen "everything?" The possession ends when she witnesses the Lesbian wedding.
Well, now I've seen everything. And I do not mean that in an insulting way. Quite the opposite. I love it that the web is fostering interest in EVERY interest area.
Birdpost is a Web 2.0 social network designed to advance the sport of bird watching.
Don't laugh.There are enough people doing this that there are large subsegments -- bird watchers, birders, twitchers, etc. etc. Millions upon millions participate. 18 million according to Birdpost's Tech Crunch 50 materials. Dat's a lot of binoculars!
This is an activity that skews high income and education, which are good characteristics for a web audience. The demos tend to be somewhat older than most 2.0 communities, however. But the passion that birders have for their activity may make quick work of that hurdle.
Their html tour is here.
It's got all the social features you would expect. Additionally, it offers Life Lists, a place to collect all of the bird sightings you make over the course of your life. It also offers regional checklists so you can determine what birds you can see in an area and check them off as you make your discoveries and sightings. Lots of features here to make this site very sticky.
The mapping features appear to be the centerpiece as they offer the opportunity for birders to share the location of their sightings so others can respectfully visit as well.
And check out the sheer depth of information members can record for a sighting. Incredible evidence of the passion of this set.
I don't think they'll be rivalling Facebook in members, but that's not what a vertical bird watching ad network is about. As a tool for passionate bird watchers, it's in a class by itself. And the demos and particular "green" interests of this audience may well make this a lucrative advertising play. They could also grow the universe of bird watchers and increase the passion of those who are just aviary dabblers today.
Thanks for reading, and don't forget to write.
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