The Pew Internet and American Life Project is wonderful. They do a TON of research on the medium asking questions we want and need to know the answers to. While they don't generally make projections, which makes it a far less popular data source with companies trying to get venture or whatnot, their data provide a valuable service to our industry and our nation.
Yes, all that is sincere.
The study I want to talk about today relates to search, who is using it and how.
You can get all of the data from the Search Engine Use Data Memo, but here are some highlights:
Almost half of the online pop is using search daily. The only thing used more is email:
As one might expect, search use correlates with education, income, and youth:
They postulate why people are using search more now, but to get that you'll have to visit their site. In any case, this is just another example of their excellent data.
Thanks for reading, and don't forget to write.
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