Comscore released a recent press release that demonstrated 25% growth in worldwide users of soc nets, versus just 9% in the US. As the business has begun to mature here, the nets, most especially FB and Hi5 have been driving massive growth via localization and cultural relevance. Check out da stats!
Facebook's localization efforts have been faster, according to reports, because they are leveraging team members for translations, etc., while MySpace has taken a more top down country team approach.
Thanks for reading, and don't forget to write.
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