Thursday, July 24, 2008

Yapta Emerges to Save Travelers Money



The worst kept secret in the world is that airline prices are constantly fluctuating, with the result that someone paying $1500 for a round trip could be sitting next to someone paying $350.

What you may not know is that airlines may issue you a credit if fares go down after you buy a ticket. Now, this relates only to certain ticket classes, and there may also be rebooking fees to consider. But millions and millions go unclaimed here because people don't keep track of prices after the sale.

Naturally, the airlines hope you do not avail yourself of the rebates. They'd like to keep your cash, thank you very much, and hope to the heavens that you'll lose interest in ticket prices after you click BUY.

But Yapta never loses interest, and that is how it has gathered such a devoted following. When you book a ticket through Yapta, the system automatically keeps checking after you buy to ensure you can get what;s coming to you. It even considers the change fees so you know when there is a real cash opp out there for you.

When you receive a Yapta alert, you have the choice of following up yourself (in which case the serice is free) or paying $15 and having Yapta do it for you. I'm guessing most people will do the latter. Can you imagine what the wait times must be on customer service to the rebate department?

Yapta does more than just enable arbitrage -- it also can alert you when an airfare has dropped to a price you want to pay.

Their model includes advertising, so travel marketers may do well to consider this compelling new offering.

Thanks for reading, and don't forget to write.

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