Wednesday, July 2, 2008

Where the Hell is Matt

and what does he have to do with ridiculously long lasting gum? Stride is sponsoring Matt in his adventure of filming himself doing a strange dance in countries around the world, and getting locals to join in.

The video is nothing short of genius. So sweet, so silly, so incredibly...viral.

This is a serious global undertaking, and Matt is quite the world traveler:

Antarctica
Argentina
Australia
Bahrain
Belgium
Belize
Bolivia
Brazil
Cambodia
Canada
Chile
Czech Republic
Denmark
Ecuador
Egypt
Fiji
France
Germany
Greece
Guatemala
Hungary
Iceland
India
Italy
Japan
Jordan
Kenya
Kuwait
Kyrgyzstan
Lebanon
Malaysia
Mali
Mexico
Micronesia
Morocco
Myanmar
Namibia
New Zealand
Norway
Palau
Peru
Philippines
Poland
Portugal
Seychelles
Singapore
Solomon Islands
South Africa
South Korea
Spain
Sweden
Taiwan
Tanzania
Thailand
The Netherlands
Tonga
Turkey
Uganda
United Kingdom
USA
Vietnam
Yemen
Zambia

But is the idea here that he's still chewing the same piece of gum as he dances? Or am I too much of a packaged goods dork to recognize that this sort of thing doesn't HAVE to be strategic. After all, I am posting about one of the gum industry's lesser players in space normally reserved for Internet privacy, BT, and praise of good ideas.

Aw H E double hockey stix. It's great video. Global delight. Global humor. From an effin' stick of gum. Watch for the DMZ piece. I imagine the dicussions on the DPRK side -- is this some sort of spy maneuver?



Thanks for reading, and don't forget to write.

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