BT and video haven't really gone together very well -- in large part because you don't cookie a video stream. There are other factors as well -- such as the need to categorize the increasingly ginormous quantity of video available on which to advertise.
Enter Veoh, which announced its launch today of a BT video solution. The platform allows one to target on interest areas -- like tech -- or more esoteric segments, like the fans of a particular show.
This MediaPost piece lays it out in some detail.
I presume that this is either being done through the delivery of tandem banners bearing cookies or through tracking based upon logged in users.
It'll be very interesting to see how well the market accepts this innovation.
Thanks for reading, and don't forget to write.
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