You should have a wander over to the Meetro post mortem page. Meetro was a location based social network that connected you to nearby people who might interest you. What;s interesting about the post is both that it was done and also the honest and forthright analysis of the challenges of location based social media.
Here's an excerpt to tease you into going to visit this final post of the company.
We launched our product and got all of our friends in Chicago on it. We then had the largest papers in the area do nice detailed write-ups on us. Things were going great. We had hundreds of active users and you could feel the buzz around it. We threw a few parties that continued to support the good mood all around. Hell, our CTO Sam even met his current girlfriend at one of them.
The problem we would soon find out was that having hundreds of active users in Chicago didn’t mean that you would have even two active users in Milwaukee, less than a hundred miles away, not to mention any in New York or San Francisco. The software and concept simply didn’t scale beyond its physical borders.
The piece also puts forth some interesting thoughts and predictions that you should check out.
And it was very classy of them to post this fascinating and insightful piece. It musta hurt to write it...
Thanks for reading, and don't forget to write.
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