MatchMine: OpenSocial for Media DIscovery

One of the most interesting models I have seen in a while is MatchMine, a company that helps consumers discover media like music, movies, and video by aggregating preferences across sites, platforms, and devices.

Media sites join MatchKey and agree to share their consumer data with other sites in the network, so that all can develop a deeper and more complete perspective on that individual.

Consumers make a MatchKey, and then use it across their site experiences, much like the one profile concept of OpenSocial! Privacy is retained, however, because one's matchkey is anonymous.



The list of partners at the moment is modest but growing, and if this model succeeds in imrproving discovery and recommendations as much as they think, I would imagine that bigger fish will join the school.



So, MatchMine. More info means better discovery.

Thanks for reading, and don't forget to write.