Wednesday, July 23, 2008

11870: CitySearch Meets People's Choice Awards



The concept of the power of collective recommendations and wisdom is at the center of 11870, a site that allows users and businesses to share information about locations, services, and other interesting things in a people-powered environment.

11870 describes itself as "a real life Delicious," which is also a pleasing analogy.

I think of it as Yelp with a far greater range of media opps -- photos, videos, sounds, and more. Not that there aren't photos on Yelp, but on 11870, media is the virtual star of the recommendation show.



Using this system you can also keep track of goings on in places that interest you, whether that place is Italy or the Upper West Side. A Frappr like map shows you all the latest places and services people have rated in your chosen area.

Businesses can also use it. They can sign up for a free account and tell the world about themselves.

There's something very addicting about this highly visual and interactive community.

BTW, the name comes from 118, which is the Spanish equivalent of 411. Here, let them explain it:

Why the name? Well, nobody wants to be just a number, but where we come from, telephone information services start with 118 and have a bad rep. We think it's because their true potential has not been fully realized. And, even though ours is a 100% web-based service, we do have a license to provide information through a 118 phone service. This service is only available in Spain, sorry. (by the way, it's pronounced eleven-eight-seventy.com!)

It'll be interesting to see the rev streams - ads, CPC (a la CitySearch) or whatever else they come up with. They've got a lot to start with in making a profitable place online.

Click on over and check this out.

Thanks for reading, and don't forget to write.

1 comment:

  1. thanks for posting about us! very interesting commentary as well :)

    ReplyDelete

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