JIM NICHOLS - HIS BLOG

Friday, October 26, 2012

DIGITAL MARKETING NEWS FOR 10262012

MAJOR COMPANIES
Microsoft Surface debuts
Apple misses earnings
Samsung ships twice as many phones as Apple in Q3
Bing launches election site allowing you to filter stories by POV
Apple streaming audio to launch in 2013
START UPS
Pinbooster launches pay-to-pin ad platform for Pinterest
BRANDS AND AGENCIES
Sprint posts loss as subs decline
Publicis growth slows
Interpublic posts disappoint quarter
RESEARCH
Half of UK shoppers will buy most holiday gifts online

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Thursday, October 25, 2012

DIGITAL MARKETING NEWS FOR 10-25-2012

MAJOR COMPANIES
Q3 loss at Zynga. Company puts hopes on real money gaming
Yahoo homepage redesign in the works
STARTUP
Online guidance company WalkMe raises $5.5Mil
Pinterest makes the top 50 sites!
AGENCIES AND BRANDS
Ad revenue falls again at NYT
GAP moves away from AOR model       
As Cadillac goes global, it is shifting dollars to digital
Holding company growth slows    
RESEARCH
SMBs shift share of spend toward digital

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Tuesday, October 23, 2012

DIGITAL MARKETING NEWS FOR 10-23-2012

MAJOR COMPANIES
iPad Mini debuts today
Y! revenue up 11%
Earnings call boosts Y! stock           
Analysts adjust expectations for FB
START UPS
Important new hires at Centro
Read about Chirpify the in stream commerce platform for Twitter and now Instagram
Info Army raises $17.3Mil for crowdsourced competitive intel platform
BRANDS AND AGENCIES
Aeropostale uses iPad displays to attract customers
RESEARCH
The state of mobile video
Digital movies gaining in popularity


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Friday, October 19, 2012

DIGITAL MARKETING NEWS FOR 10-19-2012

MAJOR COMPANIES
GOOG drops 8% as earnings disappoint
Interesting review of WIN 8
AOL launches cool web based email app
AMD misses earnings, plans 15% layoff
The “business” that is BING
STARTUPS
Check out Ubislate, the tablet for the 3rd world - $40!
Best name ever “Appy Couple” raises $1.2Mil
AppsBuilder raises Euro1.5 Mil for cross platform dev tool
Small biz DSP SiteScout up to $20Mil in revenue
BRANDS AND AGENCIES
SONY to fire 10,000
RESEARCH
Mobile video viewing now averages 7 mins a day
ABI Research: NFC payments to hit $100Bil by 2016


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Thursday, October 18, 2012

DIGITAL MARKETING NEWS FOR 10-18-2012

MAJOR COMPANIES
Analysts think FB is making headway in monetizing Mobile
Apple must publicly apologize to Samsung in the UK        
Rumor: Apple to acquire Color
Rumor: IBM to acquire Red Bend
FB opens up app install ads
START UPS
Selectable raises $2Mil
Check out Flit, the app that lets you shop 1000+online stores
BRANDS AND AGENCIES
Yowza: Newsweek eliminates Print
MasterCard rolls out new analytics offering
RESEARCH
Mobile Payments to explode by 2016

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Wednesday, October 17, 2012

DIGITAL MARKETING NEWS FOR 10-17-2012

MAJOR COMPANIES
Apple schedules announcement for 10-23, likely for iPad Mini
Apple buys Particle
Best Buy tablet on the way.
Google to launch $99 tablet for holz
Microsoft builds in IE internet access into Xbox – yet another browsing device
TV ads for Surface debut
START UPS
Babyzilla app debuts -= private soc net
Payments platform Braintree scores $35 Mil
AirPR a new PR pro marketplace for start ups
BRANDS AND AGENCIES
All about Showrooming, Amazon, and Best Buy
Nike drops Armstrong, Armstrong quits LiveStrong
RESEARCH
See how PC sales have plunged with arrival of tablets

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Monday, October 15, 2012

DIGITAL MARKETING NEWS FOR 10-15-2012

MAJOR COMPANIES
Softbank buys 70% of Sprint
New Y! page design – the first from the Mayer era
New MSFT music service
Analyst says WIN 8 expectations are low
Zynga alleges theft in suit against former employee
START UPS
Mojiva debuts tablet ad network
20 under 20 fellowships are back
Tvinci raises $4.5Mil to help cablecos build streaming video apps
BRANDS AMD AGENCIES
Ford uses social to change launch rules
The transformation of Hasbro
RESEARCH
Mobile Video set to explode

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Thursday, October 11, 2012

DIGITAL MARKETING NEWS FOR 10-11-2012

MAJOR COMPANIES
Softbank in talks to buy Sprint
Groupon shares tumble as eBay enters daily deals biz
Woz dings Apple
Groupon searching for an agency
START UPS
AppSurfer out to be the YT of apps
Personalized shopping site Frank and Oak gets $5Mil
BRANDS AND AGENCIES
Senator opens investigation into data brokers
ABC, SHO dominate social TV viewing/discussion
A Kindle clone for $13?
RESEARCH
Internet Ad Revenue up 14% in Q1

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Wednesday, October 10, 2012

DIGITAL MARKETING NEWS FOR 10-10-12

MAJOR COMPANIES
Office hits iOS an Android in Q1                      
FB battled SEC to keep mobile risks hidden before IPO
eBay pursues Pinterest style redesign
START UPS
VC majors get behind LendUp a payday loan start up.
Ridesharing app Sidecar raises $10Mil
MyEdu launches tools to help college students connect with employers
BRANDS AND AGENCIES
Brands likely to ignore IE do not track
Walmart testing same day delivery                                 
RESEARCH
Forrester estimates programmatic buying to hit $27B in 2017

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Tuesday, October 9, 2012

DIGITAL MARKETING NEWS FOR 10-9-2012

MAJOR COMPANIES
Rumors creating morale problem at Zynga
FB takes on Pinterest with Collections
FB “Want” button in test
Video interview: Carol Bartz
BRANDS AND AGENCIES
Pepsico 10: Where are they now?
Interbrand’s Best Global Brands 2012 is out
Oreo holds jump ball for Superbowl spot between Wieden and Draft FCB
Translation says it is the new model agency
RESEARCH
Forrester reduces online ad forecast


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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

This blog is my place to discuss digital marketing issues relevant to the world's largest brands. The opinions are mine or those of the guest writers, and don't necessarily reflect those of my employer.

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
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What is Mobile Marketing Automation from Jim Nichols
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What is an IDFA? from Jim Nichols
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What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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