DIGITAL MARKETING NEWS FOR 10-15-2012

MAJOR COMPANIES

Softbank buys 70% of Sprint

New Y! page design – the first from the Mayer era

New MSFT music service

Analyst says WIN 8 expectations are low

Zynga alleges theft in suit against former employee

START UPS

Mojiva debuts tablet ad network

20 under 20 fellowships are back

Tvinci raises $4.5Mil to help cablecos build streaming video apps

BRANDS AMD AGENCIES

Ford uses social to change launch rules

The transformation of Hasbro

RESEARCH
Mobile Video set to explode

DIGITAL MARKETING NEWS FOR 10-11-2012

MAJOR COMPANIES

Softbank in talks to buy Sprint

Groupon shares tumble as eBay enters daily deals biz

Woz dings Apple

Groupon searching for an agency

START UPS

AppSurfer out to be the YT of apps

Personalized shopping site Frank and Oak gets $5Mil

BRANDS AND AGENCIES

Senator opens investigation into data brokers

ABC, SHO dominate social TV viewing/discussion

A Kindle clone for $13?

RESEARCH

Internet Ad Revenue up 14% in Q1

DIGITAL MARKETING NEWS FOR 10-10-12

MAJOR COMPANIES

Office hits iOS an Android in Q1                      

FB battled SEC to keep mobile risks hidden before IPO

eBay pursues Pinterest style redesign

START UPS

VC majors get behind LendUp a payday loan start up.

Ridesharing app Sidecar raises $10Mil

MyEdu launches tools to help college students connect with employers

BRANDS AND AGENCIES

Brands likely to ignore IE do not track

Walmart testing same day delivery                                 

RESEARCH

Forrester estimates programmatic buying to hit $27B in 2017

DIGITAL MARKETING NEWS FOR 10-9-2012

MAJOR COMPANIES

Rumors creating morale problem at Zynga

FB takes on Pinterest with Collections

FB “Want” button in test

Video interview: Carol Bartz

BRANDS AND AGENCIES

Pepsico 10: Where are they now?

Interbrand’s Best Global Brands 2012 is out

Oreo holds jump ball for Superbowl spot between Wieden and Draft FCB

Translation says it is the new model agency

RESEARCH

Forrester reduces online ad forecast

DIGITAL MARKETING NEWS FOR OCT 8 2012

MAJOR COMPANIES

Rumors abound about the product vision for Facebook

Apple has ordered 10 Mil iPad Minis

House Intel Committee warns US tech companies NOT to work with Chinese Tech giants Huawei and ZTE

Consumers wary over online tracking

FB playing catchup in mobile

Dorsey’s role at Twitter reduced

START UPS

Pearl.com lands $25.7Mil Series B            

RESEARCH

Study shows buyers excited by but wary of RTB

DIGITAL MARKETING NEWS FOR OCT 5 2012

MAJOR COMPANIES

Analyst slams HP

Check out Apple’s tribute to Steve Jobs – one year after his death

Zynga stock getting shellacked today

Google makes deal with publishers on digitizing books

STARTUPS

More livery lawsuits for UBER

Influencer finder Little Bird scores $1Mil

BRANDS AND AGENCIES       

PHD to handle comms planning for Unilever globally

Mediavest USA wins AOR for The Travelers Companies

RESEARCH

Check out all the change in the consumer electronic purchase path

DIGITAL MARKETING NEWS FOR 10-4-2012

Major Companies

Twitter launches promoted Tweets surveys to assess impact on purchase intent

FB hits one BILLION members             

HP stock drops after profits warning

Start Ups

Big Data company Rainstor raises $12Mil

Brands and Agencies
Oreo ends its Daily Twist in Times Square

Vonage launches Creative and Media Reviews          

Nasty Kitchen Aid tweet about Prez’s grandmother causes social media kerfuffle

All about the Chuck Taylor brand relaunch

Research

Content marketing grows as B2B sees lead gen potential

Digital Marketing News for 9/24/2012

MAJOR COMPANIES

Riot at Foxconn – iPhone 5 production halted

iPhone 5 sales disappointing?

How Salesforce is transforming with Buddy Media and Radian6

START UPS

Exelate lands $12Mil

AGENCIES AND BRANDS

Analysis: Why Gillette is now in review

Lexus leveraging DrawSomething

Consolidation of brands at Havas

RESEARCH

MMA issues mobile analytics guide

Digital Marketing News for Sep 21 2012 - Publicis acquires LBi

MAJOR COMPANIES

Fanboy lines up 83% YOY

FB names 12 strategic ad partners

Apple Maps get harsh criticism as company drops Google Maps for in house version

How Zappos and Tony Hsieh are literally changing the face of Vegas

Blackberry suffers EMEA outage on iPhone 5 launch day – that can't be good

FB custom audience ads let brands target their CRM opt-ins

START UPS

Napkin Labs launches Fan Center

AGENCIES AND BRANDS

Publicis acquires LBi for $540 Mil

Publicis's Levy discusses the digital consumer – interesting POV

RESEARCH

Comscore reports 86Mil are now Mobile Shoppers

9 Infographics Digital Marketers Need to See

We all love infographics and the way they make information more clear, entertaining, and telegraphic. Here are nine such illustrations tailored for the viewing pleasure of the inquisitive digital marketer.

It's all about you. Well, all about you and people like you. Here's a summary of digital marketing budget trends for 2012, made simple and tasty looking.

From Microsoft
It's a bit large for actually viewing on a phone, but for a solid overview of mobile marketing globally, this one's hard to beat.

From Column 5 and Wistia
We all know that online video consumption has grown rapidly. This clean and simple infographic shows you just how far it's come -- and how fast!

From Nielsen
This is a great overview of moms online, from the kings of consumer data. In one small strip, here's a profile of the American mom and her relationship with digital media. How about that Pinterest, eh?

From Parature
Marketer interest in SoLoMo has grown remarkably quickly, and that growth's just getting started. Here's a great summary of the space that gives you all the evidence you need to know that this is a significant part of the future of digital.

From Zone Alarm
This interesting infographic demonstrates the growing interest in consumer privacy and strategies to keep data safer. While marketers aren't the target here, its very existence shows that this issue ain't going away.

From Digital Signage Today
Don't know much about digital signage? You should. It's growing fast, and its potential proximity to the point of sale means that it can be useful when ROI is paramount. All the signs are here.

From NBRI
Loyalty is something we all think about, but this infographic makes the process by which it is built simple and telegraphic.

From Infographic Labs
The meteoric rise of this now-dominant web property is made visual in this beautiful and oh-so-informative infographic.