JIM NICHOLS - HIS BLOG

Tuesday, August 7, 2012

Digital Marketing News for August 7, 2012 - Bud Light Creative Assignment to Translation Advertising

MAJOR COMPANIES

Best Buy founder offers to buy back company

START UPS

Free Monee gets $34Mil

Affectiva gets $12 Mil

AGENCIES AND BRANDS

Digital sales growth not enough to help the struggling mag business

Bud Light Creative assignment goes to Translation Advertising

Inside P&G's digital heavy Olympics efforts

Why McGarry lost Bud Light?

More on the J&J review

RESEARCH          

Marketers favoring large agencies with global reach

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Monday, August 6, 2012

Digital Marketing News for August 6, 2012 - EA suing Zynga for copying games

MAJOR COMPANIES

Apple rumored to be considering purchase of Pinterest rival The Fancy

The "secret" love affair between Apple and Twitter

EA sues Zynga for copying games

eBay testing same day delivery

Woz tells us why he doesn't like the cloud

START UPS

Shoe Dazzle hits 13Mil members!

Turner buying Bleacher Report for $200Mil

All about Google's acquisition Wildfire and what it does

AGENCIES AND BRANDS

NBC Olympic ratings massive

RESEARCH

Search undervalued – critical to brand campaigns
SCUTTLE

Theories behind Ewanick's GM departure abound

 

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Friday, August 3, 2012

Digital Marketing News for August 3, 2012 - FB stock falls below $20

MAJOR COMPANIES

FB stock briefly dipped below $20 today                        

Judge questions FB Stories settlement proposal

Phenomenal quarter for LinkedIn

START UPS

LevelUp gets $21Mil

Read about local loyalty solution LocalBonus

AGENCIES AND BRANDS

Kraft splits into two on 10/1

Multiplatform video spending on the rise

iTV growing fast

RESEARCH

Smartphone/Tablet ads less memorable than ads on desktop

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Thursday, August 2, 2012

Digital Marketing News for August 2, 2012 - MSFT releases WIN 8 to manufacturers

MAJOR COMPANIES

First day of 2012 Olympic tweeting exceeded total tweets for Beijing

MSFT releases WIN 8 to manufacturers

START UPS

New Flurry product provides archetypes for mobile ad targeting

AGENCIES AND BRANDS

WPP buys UK shop Fortune Cookie

Mike Harris appointed President of DDB West

FTC proposes new curbs on collecting data from children

Ratings for Olympics great!

RESEARCH

eM: US on track to lead global mobile ad spend

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Wednesday, August 1, 2012

Digital Marketing News for August 1 2012 = Google buys Wildfire Itneractive for $250Mil

MAJOR COMPANIES

Yahoo and Blip ink Video partnership deal

FB stock down again

Mea Culpa from Twitter over blocked journalist account

Big changes expected for Twitter

START UPS

Google buys Wildfire Interactive for $250 Mil

NFL adds Google+ to its Fantasy Football site
AGENCIES AND BRANDS

W+K win Southern Comfort

Staff cuts at The Daily

RESEARCH

Smartphones and tablets sucking up majority of US Wifi

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Tuesday, July 31, 2012

Digital Marketing News for July 31, 2012 - FB stock drops big

MAJOR COMPANIES

Next Apple product announcements 9/12

Levinsohn leaving Y!

CNET assessment of Google Fiber's chances in the market

Yowza – FB stock down to $22

Why FB stock plunged today

Twitter altered NBC to critical tweets and coached them on how to file a complaint

START UPS

Pinfluencer raises $1.4 Mil for Pinterest analytics platform

Opinion sharing app Thumb expands to Android

Pinterest like travel planner Trippy signs six brands                        

InMobi buys Metaflow Systems

AGENCIES AND BRANDS

Brands using social media to choose new products, flavors
RESEARCH

Paid Search ROI high for tablets

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Monday, July 30, 2012

Digital Marketing News for July 30 2012

MAJOR COMPANIES

Google shifting focus from retargeting to remarketing

Mayer boosts Y! morale with…free food!

MSFT Surface debuts 10/28

Android mkt share declines in Q2

START UPS

Read about buzzworthy start up Skift

Read about Newsblur a new take on RSS

AGENCIES AND BRANDS

Ewanick out at GM             

GOP forces weaker standards against cyberattacks

RESEARCH

Brands and retailers working together on online CPG sales

SCUTTLE

Does Ewanick's abrupt GM departure bode ill for agency Commonwealth?

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Friday, July 27, 2012

Digital Marketing News for July 27, 2012

MAJOR COMPANIES

Market punishes FB for OK revenue – Stock down 16%

FB's Mobile challenge

Apple buys AuthenTec for $356 Million

Google Fiber up and running in Kansas City – watch out Cable Guy!

START UPS

Read about Wonderville, an early childhood ed start up

AGENCIES AND BRANDS

Financial Times digital subs now > paper

ATT showcases Olympic athlete's digital lives

Sheila Hartnett to CEO OgilvyAction

Tablets and Smartphones driving CE sales growth

RESEARCH

Paid Search ROI high for tablets

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Wednesday, July 25, 2012

Digital Marketing News for July 25, 2012

MAJOR COMPANIES

Bad quarter for Nielsen – fingers pointed at low adoption of online campaign ratings

Good thought piece: be PROACTIVE and integrated with Twitter

Weak earnings for Apple, though these things are all relative

Better than expected quarter for AOL, though, again, these things are relative

Interesting POV on Apple and Profitability

Bad quarter for Netflix subs

START UPS

Foursquare debuts paid promoted updates

Huge raise for Square in the works

AGENCIES AND BRANDS

Campbell's aims squarely at Millennials

Kohl's searching for strategic agency

Pepsi aims marketing push at Hispanics

RESEARCH

Research shows power of integrating banners with Search

SCUTTLE

Jim's Soap Box: I am so over people attacking Marissa Mayer's Mommy credentials

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Monday, July 23, 2012

Digital Marketing News for July 23, 2012

MAJOR COMPANIES

iPhone 5 is in production

Twitter the "Official Narrator" of the Olympics

Samsung Galaxy 3 selling like hotcakes!

START UPS

Asana project management start up raises $28M at $280M valuation

Scott Thompson lands at ShopRunner

Mashery raises $10M

Vibrant expanding offerings to full page brand and mobile ads

Moasis takes mobile ads hyperlocal

AGENCIES AND BRANDS

Beer Institute out to revive BRAND BEER

Check out Adweek's picks for Media Plan of the Year

RESEARCH

Consumers skeptical of FB targeted ads

SCUTTLE

Mayer an SV-style CEO – she gets her own lunch in the cafeteria

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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

This blog is my place to discuss digital marketing issues relevant to the world's largest brands. The opinions are mine or those of the guest writers, and don't necessarily reflect those of my employer.

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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