MAJOR COMPANIES
MSFT showcases improvements to Office 365
Comprehensive new social analytics offering from Salesforce Radian6
START UPS
AppDirect gets $8.5Mil, opens its marketplace
Read about Nodeable – cloud based big data tool
AGENCIES AND BRANDS
Check out VW's hands free banner ad
Miller SAB consolidates with MEC in Europe
Macy's taking Shopkick national
Telemundo, iVillage partner to target Hispanics
RESEARCH
eM: Social media usage among marketers has plateaued
SCUTTLE
To illustrate with an example, an email displaying a service or a product that a receiver is likely to be interested in, would be delivered in no time and received in the personal settings of the receiver. Such a message or advertisement is likely to bear more impact than say an advertisement on a paper.
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