MAJOR COMPANIES
START UPS
Why EverNote bought handwriting app Penultimate
Customer rewards platform Belly raises $10M
AGENCIES AND BRANDS
Inside Pepsi's identity crisis
Ogilvy leader says Twitter may become more valuable for brands than Facebook
RESEARCH
Nielsen: Smartphones hit 50% US
JiWire study: 37% of Cell Owners using Mobile Wallet services
SCUTTLE
Yahoo CEO apologizes to employees for resume lie…well sort of
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