JIM NICHOLS - HIS BLOG

Friday, April 20, 2012

Today's Industry Links - 04202012

Clicks to Completion: Major change in online video measurement

Is Pinterest having trouble holding users?

Companies still underfunding SEO despite its role in driving traffic/conversions

Verizon invests in pushing WIN phones to offer an alternative to Android and iOS

About.com brings down NYTonline revenue

Corporate blogging activity in decline as some shift efforts to FB and Twitter

Coke shifts Sprite account to Leo Burnett

Kimberly-Clark sees future of CPG marketing in Mobile and Social

Rumor mill: FB eyes Bing

The week's viral vid: TNT gives Belgians a dramatic surprise

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Jim Nichols Apsalar

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Jim Nichols - VP Marketing - Apsalar

This blog is my place to discuss digital marketing issues relevant to the world's largest brands. The opinions are mine or those of the guest writers, and don't necessarily reflect those of my employer.

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols

A Christmas Letter to Marketers From Kris Kringle from Jim Nichols

Apsalar grow your travel apps final from Jim Nichols

The 7 must haves for a successful agency pitch from Jim Nichols

How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols

9 Essential Traits of a Successful iPhone or Android App from Jim Nichols

5 Ways to Win Over a Traditional Marketer from Jim Nichols

Getting Started With Mobile Attribution and Measurement from Jim Nichols

Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols

What is Mobile Marketing Automation from Jim Nichols

What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols

What is SMS Marketing and Why Should You Care? from Jim Nichols

What is an Android Advertising ID? from Jim Nichols

What is an IDFA? from Jim Nichols

What is an Agency Trading Desk? from Jim Nichols

What is Mobile App Retargeting and Why Should You Care? from Jim Nichols

Cross-Device Consumers in America - 2015 from Jim Nichols

Take 5 What Exactly IS a DMP? from Jim Nichols

Take 5 What Exactly IS a DMP? from Jim Nichols

A Primer on Uniting PC and Mobile Data from Jim Nichols

How to Choose a DMP (Data Management Platform) from Jim Nichols

Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols

Half your-data-missing-wp from Jim Nichols

Four ways to improve dmps from Jim Nichols

App Measurement for mCommerce from Jim Nichols

Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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