There aren’t enough good digitally centered ideas. Here’s a
little collection of the best ideas we saw in 2011 – ideas that demonstrate how
great thinking and ideas come alive when married to the power of digital.
1. JCPenney makes something the same…different.
When you sell many of the same goods available in other
stores, it can be hard to differentiate your offerings. Add to that the danger
of people comparison shopping with their cell phones, and you have a major need
in search of a solution. Here’s their great idea:
2. L’Oreal demonstrates dramatic proof that
their makeup is a great cover up
Anybody can show a pretty model with flawless skin. But what
does that really prove? Here’s the way you proof makeup efficacy.
3. Olla gives young men a good reason to wear ‘em
We all know, intellectually, what are the paternity consequences
of not using a condom. Here’s a way to bring that to life for young men who
sometimes don’t think with their heads.
4. Macy’s screams Black Friday
It’s not easy to stand out amid the din of Black Friday ads.
While at its core a TV ad, this hilarious message featuring the Bieb got
millions of views online – and impact that far exceeded the size of the buy.
5. T-Mobile stands out…in Christmas red!
The flash mobs that TMobile periodically uses to touch the
hearts of millions continued in 2011 with this Christmas message – this time
from a mall in Chicagoland. I want the soloist’s albums, dammit. Who is she?
6. Nokia’s reconnects with advanced technology
Nokia’s hit some hard times in Mobile, especially in smart
phones. This amazing sound and light show, literally ON the London skyline,
helped the brand stand out and show off. And in the process, reach millions via
online video.
7. Coke makes happiness strike in the Philippines
Watch, cry, and see why Coke’s the world’s brand.
8. And delivers happiness to Brazil!
Can you imagine actually being there?
9. Nike gets past the lockout
What a brilliant way to connect with fans even when your
endorsers are sidelined. What a great way to demonstrate your connection and
heart for a sport!
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