Thursday, July 8, 2010
When Did Manners Die?
It seems like there are a lot of stories out these days -- about clients dumping agencies without warning, and agencies dumping clients for bigger clients without warning. It indicates to me that any notions of professional manners, respect, etc. have been willingly jettisoned from the ad biz. Oh, make all the jokes you want about ethics in our business. But when I started in this business 24 years ago, things like this didn't happen. Or if they did, people were shocked that anyone could do such a thing. Have we lost any shred of the concept of respectful relationships in this business? And does anyone else give a spit?
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With the growth of internet agencies especially over the recent years I believe the loyalty factor has been thrown out the door to chase the better deal and the new exclusive opportunity. While I believe healthy competition is a good thing, media companies have to constantly continue to evolve with our every changing industry and stay ahead of the curve if they don't want their advertisers to leave them for the next upcoming hot opportunity.
ReplyDeleteThank you so much for that nicely written piece of text..This is Barry Hertz the Director of Social Media at MBTA Marketing.
ReplyDeletehttp://www.labs.daylife.com/journalist/barry_hertz