This vid is a must see -- a making of video for an incredible campaign airing in Canada to reposition a car company. And its a year old. Where was I?
I view this as as groundbreaking as Mercury doing the 60s songs for Sable in the 1980s. Though perhaps even more groundbreaking because of what it says about the car company. And that company? Japanese? Nope. German? Nope. French...Itialian...Swedish...Korean? Nope. North American.
Ford to be precise. Can you believe this is from the company that used to have the jingle
Have you driven a Ford...
...then you don't know what yer missin',
...have you driven a Ford...
...lately?
No jingle here. Just a magnificent idea, wonderfully executed in a way that makes you think Dearborn may actually be changing.
Oh, just watch the damned vid.
Cool, hunh? Or should I say Cool, eeh?
Let's hope they start airing this in the good ole USA.
Y&R Canada made it BTW.
Thanks for reading, and don't forget to write.
No comments:
Post a Comment
Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.