Despit ethe fact that there is something Microsft on...like...95% of computers, and despite the fact that it is unlikely that Apple PC share will be in double digits in my lifetime, the brand continues to languish as a laughingstock. Now there are those who might say that it doesn't matter because they are on like 95% of computers but I think it's rather important. Microsoft always had FUD going for it. The idea that if you went Microsoft you wouldn't be getting the best, but it was a safe choice.
I am not sure people believe that anymore.
All giants fall. Swift meats was once the largest company in America. Now its a piece of a piece of a company. Toys R Us once threatened to have a 100% lock on the toy biz. Now it limps along as big but not terribly successful. Is Microsoft the next giant that will end up relatively unimportant in a handful of years?
I am not saying they will die. They'll be big for some time. But are they actually going to be essential to our lives? I'm guessing NO unless they figure out what they stand for and stop making the same mistakes. Over. And Over. And Over Again.
Figure out what you are. Be a brand instead of a trademark. Get it together guys! You have some of the smartest people on earth in your walls. Let them do what they can do!
Thanks for reading, and don't froget to write.
No comments:
Post a Comment
Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.