Many would agree with the assertion that the ringtone-centered companies tend to exemplify the words "deceptive practices". Free ringtones that sign you up for $10 a month subs, incessant spamming, banners that pop open when you accidentally roll over them.
But, according to an article in MediaPost, Google is now going to force them to disclose the hidden costs of their ersatz free offers. Apparently, a deal with the Florida AG puts in place a rule that these companies will have to put the costs of the subs in their KW results.
I am sure there are still local tv channels taking those ads with 11 lines of 6 point type on the screen for 6 seconds. But every little helps and this is a wonderful step in the right direction
I suspect that this will be the beginning of the end for some of the profoundly corrupt companies in the space. And all I can say to them is that I spit on your graves. You are the sort of forces that destroys the marketing effectiveness of companies that DON'T prey on the stupid and the the young.
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