Wednesday, February 18, 2009
Face Painters Rejoice: Submit Your Fanatical Vids to Coke Zero Contest
From MediaPost and by Karlene Lukovitz:
As a core part of its NCAA "Taste the Madness" campaign, Coke Zero has launched a video promotion giving March Madness fans a chance to appear in a special "vignette" aired just prior to tip-off during the NCAA Division I Men's Basketball National Championship on April 6.
Coke Zero is encouraging fans to upload "their most animated and fanatical videos and photos" supporting their favorite NCAA college basketball team.
Fans can upload their videos and photos between now and the NCAA Men's Final Four on the Coke Zero "March Madbase" (www.tastethemadness.com), a database of NCAA basketball fan rituals. The winners, picked by brand-chosen judges, will be hosted on ncaa.com, and will be incorporated into the 30-second vignette during the championship game.
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