One of the exciting things about going to iMedia's Brand Summit is that you get reconnected to what our business is all about -- pleasing the consumer. We live in positively bizarre times, and I am not just talking about the economy. Rather, the constant forming and reforming of the media landscape is cause for both excitement and trepidation.
What I love about programs like this is that these marketers are more than just the survivors, they are the succeeders, pleased with the opportunity to build and experiment and find new ways to connect and drive results -- while also driving the intangibles that are the lifeblood of what we are here to do and how we will drive stronger results in the future.
Thanks for reading, and don't forget to write.
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