Wednesday, January 14, 2009

White Paper Wednesdays: Consumer Half Truths

A lickety split deck that exposes some rash over simplifications about who and what consumers are and think. Read on, McDuff! From Sarvajeet Chandra.

Half Truths About Customers used during Strategy Development. Exposed during Strategy Implementation
View SlideShare presentation or Upload your own. (tags: consumer brand)


Thanks for reading, and don't forget to write.
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