Minted: May The Best Card Designs Win!

Democratization of opportunity is a big theme of today's digital environment, and Minted, a customized greeting card marketplace, is an excellent example of the concept in action.

The way it works is that artists submit card designs that site visitors can peruse and buy. Similar in some ways to a CafePress, the most popular designs obviously rise to the top, enabling their creators to make a solid living doing what they love to do. And of course enabling consumers to get better card designs than may be available in their local grocery store or whatnot.





I must say, many of the designs are gorgeous, and definitely not things you'll find at the local Gold Crown Store.

But actually, there's room for both sorts of businesses. Minted is geared to orders of multiple cards -- wedding invitations, birth announcements, that sort of thing. And their focus is on custom designs rather than 100% prefab cards.

Prices are in keeping with what one would pay for quality cards -- this is not a company specializing in 99 cent specials. But that focus on a middle to higher end market is an essential component to the model, of course -- the artists -- and Minted -- need to make a living, of course.

I am quite impressed by this service as it offers cards you simply couldn't get anywhere else. And the idea of more creative people being able to make a living on their artwork makes Minted a wonderful concept indeed!

Thanks for reading, and don't forget to write.