Ad Makers Post Four: Illumobile

So this one isn't video. It's Outdoor. Yes, Outdoor. You remember Outdoor, the medium that people were predicting the death of not many years ago when ciggies stopped using it extensively. O'course, that was before digital outdoor started blowing people's minds with creative possibilities, and before illumobile began implementing its small but growing network of poster sized ads in heavy foot traffic areas in the Bay Area.



You can see a demo of the posters here.

Now, naturally, the primary target for a poster system in retail districts is retail customers, but its pretty easy to see how this system could also grow awareness for events and other ad categories as well.

The boards are dynamic, so they will naturally attract additional attention.

Ad rates are rather low in terms of cash outlay. Check this out:

illumobile’s outdoor digital display network (called StoreFrontScreens™) reaches millions of pedestrians at natural inflection points in neighborhood commercial districts. We provide a cost-effective and targeted way for clients to advertise on a dynamic outdoor media platform.

Outdoor Digital Media for Everyone

At illumobile, we believe that everyone should have access to outdoor advertising. That’s why we’ve built the best outdoor digital network available. Whether you advertise on our large Metro Spot or our more economical Community Spot, our versatile platform will fit your needs. Each display within our StoreFrontScreens™ network reaches 200,000+ pedestrians every month. Advertising across ten displays yields reaches 2 million+ people per month and advertising across our entire network reaches over 5 million+ Bay Area residents every month. Call us to launch your ad campaign and influence your target audience today!

Broad Reach at Incredibly Low Rates

We deploy our displays in densely trafficked, urban areas, and situate them at eye-level, achieving optimal reach to pedestrian traffic. According to an Arbitron study, pedestrian media achieves a 79% reach, far more than print and TV media. At $200 per month for our largest format Metro Spot, you’ll reach thousands of people at a price point that is much more cost-effective than print or traditional outdoor billboards.

It'll be interesting to see how this solution works for advertisers -- what kind of impact it can drive. In the meantime, I expect that this format can attract some ad dollars that are falling loose from the newspaper sector.

Naturally, there are also opportunities to integrate Illumobile with mobile marketing efforts that may actually take off next year. An iPhone/Android app tied to a board? SOunds like an intriguing concept to me!

Thanks for reading, and don't forget to write.