Vuclip Consistently Gets It Right

When people ask me how to offer a broad appeal mobile service, I suggest that they check out Vuclip.

Sure, millions of people use it, so I am not alerting them to some newfangled magic bean app or something. But Vuclips really GET IT -- understand what's necessary to create an enduring leadership brand/business in the mobile space.

If you live even farther under a rock than I do, let me let Vuclip tell you a little bit about themselves:

Vuclip is the most widely-used mobile video search site in the world. We are the only true mobile video search and delivery solution that allows you to access any video on the Internet and watch it on any video-enabled phone. Go ahead and search for an Internet video that you'd like to watch on your mobile phone. Vuclip will find that video, transcode and optimize it "on the fly", and then deliver it to your mobile phone in real-time. Pretty cool, and there's no need to download any application to get it to work. Our service is free, although standard carrier data charges apply.

Vuclip users can also take advantage of numerous personalized services, like creating "Cliplists", receiving alerts about new videos and sharing their favorite videos with friends. With Vuclip's unique and proprietary real-time streaming and personalization technology, you are sure to have a rich and hassle-free mobile video experience:

- Millions of videos delivered to mobile phones every month
- Users in more than 130 countries
- Over 2,000 mobile devices supported

Vuclip also enables online publishers and content owners to mobilize their video content through its Vuclip Video API Program. Vuclip delivers high-quality mobile video streaming with a rich multimedia experience across all wireless networks and handsets. Through a simple API level integration, publishers can quickly and easily bring their video content to consumers on the go. The Vuclip Video API Program provides a variety of different integration options, from something simple like a "Send to Phone" feature widget, to a fully functional white labeled video search and delivery platform, powered by Vuclip.

I'm not going to get into the features and all that because you probably already use Vuclip, as I do.

But let's pause for a moment to think about all the things they do right:

- Massive catalog of virtually every video online
- Delivery system that makes vids viewable on a phone regardless of where they are sitting or what platform they are displayed on
- Massive 2000 handset range
- Global globalness
- Happy viewers
- Opportunity to monetize through ads, pre-roll, whatever

For those in mobile trying to figure out how to crack the nut of having a strong BUSINESS in the space, look no further than Milpitas-CA-based Viclip for a model.

Thanks for reading, and don't forget to write.