Very few of us have not been sent a link to a vid from Funny or Die, the Sequoia-funded video site that really re-energized the comedy video site category by altering the content formula. While sites like eBaum's World and Break relied principally of user submitted videos and commentary, Funny or Die supplemented this with original celebrity driven content from Gary Sanchez Productions to create anchor content that users really really really loved. Content from people like Will Farrell really put the site on the map, catapulting it to tier one almost the instant it was launched.
The great thing about video sites, of course, is that they can be ginormously profitable. Vid serving costs are low, and the properties attract a highly desirable youth demo, especially young men. I expect that only online dating sites can offer greater revenue per employee.
While some brands may eschew sites with lots of boob-oriented content, other brands welcome the expansion of this sector as a way of being part of media that gives the user what he wants.
Well, the Or Die people are definitely not content with one site. In fact, many of you will know that they developed a site called Shred or Die to cover off extreme sports vids. Celeb Tony Hawk is the center of that property.
More recently, they have developed Eat, Drink or Die, featuring Bravo’s Tom Coliccio as the spiritual guide for content based around cooking and eating well.
Their most recent entry, PWN or Die, delivers content on core gaming and led by Nick Smith, a leading industry graphic designer.
But these sites are, in their own way, just as democratic as their older brethren. A special ratings system allows users to (somewhat) control what content gets featured on the site. Unpopular videos are left on the site, but on pages 127 levels in from the top. Here’s how they describe their ratings system:.
The great thing about video sites, of course, is that they can be ginormously profitable. Vid serving costs are low, and the properties attract a highly desirable youth demo, especially young men. I expect that only online dating sites can offer greater revenue per employee.
While some brands may eschew sites with lots of boob-oriented content, other brands welcome the expansion of this sector as a way of being part of media that gives the user what he wants.
Well, the Or Die people are definitely not content with one site. In fact, many of you will know that they developed a site called Shred or Die to cover off extreme sports vids. Celeb Tony Hawk is the center of that property.
More recently, they have developed Eat, Drink or Die, featuring Bravo’s Tom Coliccio as the spiritual guide for content based around cooking and eating well.
Their most recent entry, PWN or Die, delivers content on core gaming and led by Nick Smith, a leading industry graphic designer.
But these sites are, in their own way, just as democratic as their older brethren. A special ratings system allows users to (somewhat) control what content gets featured on the site. Unpopular videos are left on the site, but on pages 127 levels in from the top. Here’s how they describe their ratings system:.
Chosen Ones: Chosen by Funny Or Die, this video shall live forever, like Thor or The Fonz. These videos have diplomatic immunity so votes don't affect them and and they can park where they want.
Immortal: A badge of honor, this video has at least 100,000 views and is rated over 80% Funny. Like Bea Arthur, this video will live forever, and has earned immunity from the opinions and votes of mere mortals.
The Crypt: This video has at least 1,000 views and is rated under 20% Funny, which means it has flat lined. You've killed it. It was watering the garden like Brando at the end of The Godfather and fell over while the hose kept spraying.
So how come I like this outfit so much? Well, it’s proof positive that a successful model can and should be replicated, and that doing so makes a whole lotta profit possible. Ain’t it grand?
Thanks for reading, and don’t forget to write.
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