New Site And Messaging For NebuAd...

There's a pretty new site and some changes to the model at NebuAd. Their new model aggregates data from ISPs, publishers, and emerging media channels to provide behavior clusters. So more data sources.



More data sources is relevant because some ISPs are gonna wanna piece of them for a bit. But they can expand their footprint with publisher and emerging media data, to get scale.

They've done some more explicit naming and graphicing, like the "privacy protection layer."

It's still opt out, so that won't make the super privacy advocates happy. But then so is every other BT offering that I know of, anyway.

Here's their constituency messaging:

Insight for Marketers
- Rich, multi-dimensional insights based on anonymous, online user activity and multiple interest triggers.
- More precise targeting / re-targeting of defined audiences based on demonstrated likelihood of buying a product or service.
- Audience & campaign intelligence reports with insights into who your audience is and what their interests are enabling audience specific messaging.
- Minimized waste through precise and effective matching of qualified audiences to each specific campaign.

Insight for Media Companies
- Most effective solution for boosting RPM and monetizing all of your inventory.
- Comprehensive aggregate reports with industry-leading visitor intelligence based on actual visitor activity.
- Turnkey deployment to get up and running quickly with minimal effort and disruption.
- Flexibility to automatically accommodate changes to your site.

Insight for Communication Providers
- Most effective solution for achieving stronger revenue growth via market-leading advertising system, while preserving and enhancing the interests of advertisers, publishers and consumers.
- Deliver built-in, industry-leading consumer privacy and data protection with Privacy by Design approach.
- Transparent technologies and wire-speed performance ensure an optimal user experience.
- Turnkey deployment to get up and running quickly with minimal effort and disruption to your existing network.

They are outlining the following privacy protections:

As a team of Internet security and online advertising veterans, we hold the highest standards in consumer privacy protection. Our unique Privacy by Design approach ensures that we safeguard consumer privacy and consumer data while empowering consumers with proper control.

- We do not collect or use personally identifiable information.
- We have no knowledge of any web user's identity since we exclusively employ anonymous segmentation processes.
- We do not store the original raw data about a web user's online activities, such as websites visited, in association with anonymous individual segmentation.
- We use the data exclusively to map interests to market segment categories.
- We require our partners to provide consumer notice and offer informed choice in a manner appropriate to the partnership type and channel.
- We make available on-going disclosure and informed choice.

Honestly, I don't see a lot of difference in the privacy message there versus what they said before. But there is a de facto difference in that no one in their right mind would work with them without sending emails in 44 point bold type informing people. And that, my friends, was the bulk of the rub before.

There was another issue, if I understand it correctly, and that is the undisclosed redirection of the browser. I'm guessing that that has been addressed as well, though I dunno for sure. Whether that is addressed through a change in process or will be disclosed in the...disclosure...I would imagine that they have a solution there as well. Without addressing that, I would imagine they would face ISP acceptance problems. That, I understand, is NOT an essential process for ISP targeting.

I didn't see any mention of the issue in the privacy policy, but I ain't no lawya.

Thanks for reading, and don't forget to write.