Personally, I like the idea of a diversion during a dental appointment. There is NOTHING creepier than the sound of the drill.
This is their Tech Crunch 1 minute pitch:
Here's their consumer pitch:
What is InChairTV? It is the best way to make your time in the dental chair much, much more pleasant.
Although there is no longer much actual pain experienced during dental procedures, it feels like bad things are happening; there are scary noises, alarming jolts, strange sensations and upsetting visuals. It’s pretty safe to say that almost everyone would prefer to be distracted from all the unpleasantness by watching a great TV show or movie.
Well, now you can. If you choose a dentist who offers InChairTV, you will have a choice of some of your favorite programs and films to watch on a simulated 42 or 60 inch screen. And if you become a regular dental care consumer (as you should!) every time you return you will find new, engaging programming waiting for you.
You will immediately find that this is a whole new dental experience – one with less stress and more relaxation than before.
For dentists, they get an additional selling point, and happier, less nervous patients.
In terms of advertising, they are currently focused exclusively on oral care, which from a practical standpoint seems wise. Not sure totally unrelated categories will want a piece of this aspect of consumers' lives.
Anyway, it is certainly a moment of little media clutter, and getting people to make proactive descions about oral care as they expeirence the consequences of eschewing those decisions in the past is positively INSPIRED.
Thanks for reading, and don't forget to write.
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