iMedia Summit: Agency Day’s Agency RX

The core activity of agency day was AgencyRX, the launch of a year-long project to remake the agency model by defining real actionable solutions for issues and opportunities to enrich the value that agencies provide clients. There were five key areas of focus:

- Agency Value: How can we materially enhance the value that clients realize from their agency relationships?
- Reporting Revolution: How can we improve the reporting process that we can focus more time on strategic insights and optimization and less on the mechanics of producing reports?
- Collaboration: How can we make different discipline areas come together to make truly remarkable marketing programs, and how can we foster real, accountable collaboration between agencies that serve a client?
- Emerging Media: How can we improve how emerging media opportunities are evaluated, tested and implemented on our businesses?
- Training for Excellence: How can we develop cross agency solutions to improve expertise in our people?

Each area was addressed by a core team that outlined the key issues, an action plan, and a timeline to make our ideas come to fruition. Thanks in particular to those attendees who were asked to lead and facilitate each group!

At the end of the main session Dave Smith updated the group on the activities of The Aspen Group and launched the voting for the "Aspies" Awards.

What I was most struck by was how enthusiastic was every attendee in finding the solutions our business so needs to achieve its potential -- to be the business we want it to be! It really was a continuation of the spirit begun many years ago by The Aspen Group, and a demonstration that people are just as committed now to working together as they were when the tradition of an agency day began!

You’ll be reading more about Agency RX both here and on iMediaConnection.

Thanks for reading, and don't forget to write.