EONS.com: For Boomers That R Young @ Heart

I am a fan of the Boomer soc net space, and site EONS.com offers an attractive and highly functional platform you should check out.

The appeal of boomer soc nets for marketers is that you have people WHO CAN ACTUALLY AFFORD TO BUY THINGS talk about and sharing about products, needs, and solutions. That’s a positive environment in which to impact the discussion.

Here’s how they describe themselves:

Eons.com is the online community for “BOOMers,” those of us born between 1946 and 1964 and beyond, who want to learn and do more to make the most of every stage of life. Our community is the place for you to explore your passions and interests, keep in touch with friends and family, connect with interesting people to share life experiences, and most of all—have fun!

At eons.com you can:

- Express yourself through your Profile and share your life—with privacy settings that keep you in charge;
- Join Groups around your passions and interests or start your own;
- Share photos and videos with friends and family;
- Play games to build your brain and challenge others;
laugh out loud and have fun with your Eons friends every day!
- As with any soc net, the key to understanding the health of a site is to analyze their total traffic in context of their regular/repeat traffic, and on this measure EONS.com performs rather well. - 76% of their traffic fits under the definitions of “regulars” and “addicts” according to Quantcast, placing it in a very similar spot to MySpace, the US traffic leader.

Part of the reason for the success of this site, in my view, is that it offers both attractive design and an intuitive, user friendly UI. This is critical for we Boomers – we’re not a group that will choose shiny over function.

Functional customization is plentiful, but the site offers enough overall VISUAL consistency across profiles to make surfing the pages more of a holistic experience than a festival of nasty bling.

With a full suite of photo and video services, this platform offers ample opportunities for both ads and more integrated marketing programs.

If you are aiming at a slightly older, more affluent demo than the usual online holla holla audience, check out EON.com.

Thanks for reading, and don't forget to write.