AdMob Gets Specific With iPhone Ad Opps

You all know I like the iPhone ad space, and I found an interesting set of demos for AdMob’s many offerings on their refreshed web site. I think lots of people are intrigued by this space, but find it difficult to understand all of the options available merely through text descriptions. That’s why I like their long list of iPhone ad example demos – in fact I like them so much I decided to republish them all here! Without further ado, here are some examples of what you can do with iPhones:

Connecting App Ads to the iPhone Store:

Promote your app and drive users to download it by directing users to Apple's App Store when they engage with your ad.



Map Ads

Users input their location to launch Google Maps. This functionality works particularly well to drive traffic to a retail location while users are on-the-go. Store locator functionality helps users find the closest retail location and get directions from their present location.



Video Referrals
By directing users to a YouTube video, you can maximize the video assets you've already created. This functionality allows you to build your brand and also has a viral component, as users can share videos they've watched with friends.



Refer to iTunes

Now users can purchase your music, games, or video files from iTunes. This functionality allows you to send users straight from your ad to the iTunes Store where they can preview and then buy your files. From promotion directly to purchase.



Click to Call

A mobile staple! With Action: Call, iPhone users can initiate a voice call immediately when they engage with your ad.



iPhone Optimized Sites

Many advertisers create mobile sites or branded landing pages where they can engage their users in multiple ways by offering downloads, galleries, videos, and more. Action: Web allows you to direct your users to your site for a rich brand interaction.



Audio File Ads

Drive users directly to audio files. Action: Audio opens a media player, allowing users to listen to your music, podcast, news, or other audio immediately.



Canvas

Create your own canvas that takes advantage of the new rich media possibilities of the new iPhone. Expanding to a screen-sized canvas with a signature animation, Action: Canvas allows you to engage users with any Action or combination of Actions you choose.



Pretty cool, hunh?

Thanks for reading, and don’t forget to write.