When I typed James Nichols into Google, I found that tragically the first listing is not about me, but rather an English porn actor named James Nichols, which I assure you is not me.
...
Now that you have stopped shuddering at the thought of my being in porn, I'll get back to the subject at hand, which is Swaggerizeme, a new minisite from Old Spice that creates fake news and fame for registrants. You input your name and interests, upload a photo, and fake web presences are created attesting to your fame, fortune, and intelligence.
It's a nice viral idea, and evidence that Old Spice is trying to stake out territory outside of the duuuuurty zone that Axe owns lock stock and barrel. It's a good effort, and yet more evidence that P&G continues to innovate and try new things. Not all of them will yield big dividends, but I applaud their efforts and tenacity.
Thanks for reading, and don't forget to write.
No comments:
Post a Comment
Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.