Mevio And Entertainment Convergence

One of the most fascinating aspects of the digital revolution is how it is transforming the ways we find and consumer entertainment. I’ve been watching Mevio for awhile because they are really at the center of how formats and devices are becoming less important than the content itself – that the real winners in the digital entertainment business are those that will find ways to distribute content across platforms and in multiple forms.

Here’s how they describe themselves:

MEVIO hosts networks of personality-driven episodic entertainment to best engage our customers-comprised of viewers, producers, advertisers and partners. MEVIO is one of the fastest growing entertainment sites on the web.

MEVIO has over forty shows in production, ranging from technology to comedy and general entertainment. We currently have an audience of over six million monthly unique visitors and are ranked by comScore as a top twenty site for both general entertainment and music. Our top networks include technology, music, women's and men's content.

One of the big differences about their offering is that they appear to be creating a microcosm of human interests by creating an array of channels focused on different targets and interests. Their channel lineup includes:

• Fashionista
• Laugh You’re a** Off
• Hot Shows
• Gaming and Gear
• Going Green
• Exotic Travel
• Hot Gadgets
• Women of You Tube
• I speak Cutes. Rly.
• Smaching Videos
• Mevio Mix
• Classic Horro
• Animations and Cartoons
• Mevio Today
• Mevio Tech
• Mevio Women
• Mevio Music
• SXtreme Sports
• Entertainment
• Girl Talk
• Mevio Preview

As you can see, this is not just a cars and babes site at all.

Mevio also blurs the lines between platforms. In addition to their PC Internet presence, Mevio content is also offered through Tivo on TV sets.

Theirs is an ad supported model, offering banners, video, sponsored content, and, it appears, sponsored channels. The quality of their content may attract advertisers uncomfy with the UGC free for alls of other sites, as well as their ability to reach many different demographics and interest areas. Here’s an example of a Cover Girl vid on their site:



Check them out!

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