According to ZDNet, Google is considering making OEM deals for Chrome and Google apps, a move that could boost their share of each business, but will naturally cost some money.
A brief excerpt:
This could be just the thing that Google needs to help pull more users into its suite of online applications. Already, popular services like Gmail are integrated with Google’s calendar, IM, voice and video communications tools. And across the tops of Google pages are links to the other properties. Chrome also comes with an application shortcut feature, which allows you to place a shortcut icon on the desktop for a quick direct launch to that application in a new browser window.
Users tend to use the default browser that’s pre-installed on a new computer - which is why Microsoft’s Internet Explorer has long dominated that space. Google is still working out some issues with Chrome, which is technically still in beta, and has been quiet about marketing it. But the company told The Times that, once it’s in full release, the company will be pushing it harder, highlighting all of the extra features (such as the application shortcuts) that differentiates it from other browsers.
Rucy, please splain. Why is it important to grow share in businesses where you make no money? More to the point, how is it economic to spend money on things that you don't earn money on?
I am sure it has something to do with text advertising, but your thoughts would ease my mind. So please splain.
Thanks for reading, and don;t forget to write.
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