Monday, November 10, 2008

Change.gov and The Social Media Presidency


The Internet enabled the Obama campaign to transform campaigns and camapign finance this year. And it appears that the Obama team is planning to continue the transformation track record with Change.gov, a website asking citizens to participate in the transtiion of giovernment and the establishment of priorities for the new Administration.

Bearing some visual and organizational similarlity to the old Obama campaign site, Change.gov offers a variety fo ways for people to get -- and stay-- involved. Currently there are two key sections soliciting imput, your vision and your story. Each asks for thoughts and experiences to help guide the future direction of the country.





What I think is great about this from a pragmatic standpoint is that Obama will need all the help he can get handling issues as large as two wars, the financial meltdown, education, healthcare, restoring morale to the Justice Department, etc. etc. etc.

If you are as old or older than me, you know that Reagan was able to marshall the public toward his goals over and over again despite who was in charge of Congress. Obama can do that with social media. AND he can perhaps reduce the power of lobbies and special interests by putting his fundraising millions in the services of those who support his agenda.

We all need to watch this site evolve, particularly after the 20th of January.

Thanks for reading, and don't forget to write.

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