Ioda is an amazing distribution and marketing platform for more than 50,000 indie labels, and now it has signed to distribute via MySpace, helping Rupert's social net get even stronger on the music front. Music is the killer app for MySpace, and this addition really helps them solidify their dominance.
Wait, I'll go a little farther. Music is what keeps MySpace on top. Without it, their site really isn't competitive with Facebook or even Bebo in my book. But because music is so thoroughly integrated into the MySpace offering, thinking about it without music is really more an academic exercise.
As Facebook reportedly begins earnest development of a real music offering, it's clear that MySpace ain't gonna roll over.
Thanks for reading, and don't forget to write.
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