Start Wearing Purple, people!
At least what Yahoo's saying with their new marketing campaign, which is based around a minisite of the same name. It appears to be an effort to get more people to identify (or identify again) with the Yahoo brand, which has had its downs of late. Thing is, there are still like 450 million people worldwide using Yahoo every month, so they are hardly in death throes.
But the deliberately quirky nature of this campaign -- and associating the color purple with being a maverick or innovator -- seem a deliberate attempt to create that sort of "Think different" persona in support of the portal.
Purple has been a favorite color for yahoo branding for a long time, and you may remember that there were reports that Yahoo was testing a new purple logo earlier this year. Perhaps this plainly odd campaign is the precursor to that major initiative.
I don't hate it, though I think they'd have done better to commission a contest on XLNT Ads to get consumers to do the purple defining. It'd feel richer and more authentic than this. I mean, the "kick the habit leap"?
But anyway, thanks for reading, and don't forget to write.
At least what Yahoo's saying with their new marketing campaign, which is based around a minisite of the same name. It appears to be an effort to get more people to identify (or identify again) with the Yahoo brand, which has had its downs of late. Thing is, there are still like 450 million people worldwide using Yahoo every month, so they are hardly in death throes.
But the deliberately quirky nature of this campaign -- and associating the color purple with being a maverick or innovator -- seem a deliberate attempt to create that sort of "Think different" persona in support of the portal.
Purple has been a favorite color for yahoo branding for a long time, and you may remember that there were reports that Yahoo was testing a new purple logo earlier this year. Perhaps this plainly odd campaign is the precursor to that major initiative.
I don't hate it, though I think they'd have done better to commission a contest on XLNT Ads to get consumers to do the purple defining. It'd feel richer and more authentic than this. I mean, the "kick the habit leap"?
But anyway, thanks for reading, and don't forget to write.
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