A little while ago I did a series of posts on iPhone ad networks. Recall that my feeling was that the space is poised for growth but that there are too many players -- only the strongest will survive.
Perhaps Mobclix will be one of the strongest. Their presentation at TC 50 was strong, and their platform, targeting, and reporting/analytics look very strong indeed.
I wish them well. It's going to be a brutal fight in that space. I count at least 6 pure play iPhone ad networks vying for every tiny view -- that's a lot of fighting for a segment of a segment of digital advertising.
I want to emphasize I am not saying that there isn't money to be made here. There is plenty of money to be made, but it's gonna be a fight. Fortunately for Mobclix, they offer many of the characteristics and features advertisers are seeking.
Here's a vid from Youtube about them:
As we watch the space unfold and every inch of battlefield be fought over tooth and nail, Mobclix offers some excellent analytical tools on the space which you will find here.
Thanks for reading, and don't forget to write.
No comments:
Post a Comment
Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.