Allen Adamson, who you probably know as MD of Landor Associates, has just released his book entitled Brand Digital: Simple Ways Top Brands Succeed in The Digital World. I should point out that I got interviewed for the book, which makes me not entirely unbiased, but I recommend it as a read because it underscores some of the most essential truths of the digital space -- and that the principles of brand success are simply interpretations of the branding rules and best practices that have always propelled consumer facing businesses.
The perspective of the book is that of someone who comes from a long track record in branding who is now finding himself challenged by the new realities of digital media. What I appreciated about Adamson's perspective is that it dissects the issues and challenges and presents them as opportunities -- which is the sort of attitude and approach that any marketer worth her salt needs to take re the space.
And make no mistake, this is a book about BRANDING, not about what sometimes passes for branding online. As such it is a refreshing read that I think is worth your time and attention.
Pick up this baby at amazon.com.
Thanks for reading, and don't forget to write.
No comments:
Post a Comment
Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.