A recent study by the DMA showed that an impressive 24% of mobile phone users had responded to mobile marketing. Good news for that nascent industry. The study also revealed some interesting info related to what tactics appear to drive the best response rates.
In a word: TEXT
According to this piece on Media Post:
Categories of mobile offers were dominated by entertainment/music/video (44 percent), followed by:
Food/beverage (21 percent)
telecommunications/mobile (21 percent)
Beauty/personal care (15 percent)
Automotive/transportation, business services, consumer electronics, financial services, and vacation/travel (12 percent each)
Healthcare/pharmaceutical and real estate (7 percent each)
Thanks for reading, and don't forget to write.
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