Tuesday, September 16, 2008

iGoogle Audio Indexing Widget: The Opposition Researcher's Dream



I just learned from Read Write Web about an iGoogle widget that lets you receive notifications when a political speech contains keywords you select. My first thought was that the people at the RNC and DNC that are responsible for opposition research are gonna lurve this. Oppos are the fine people who will summarize a 7 term Senator's career with a :30 ad that points out that he once supported a bill that contained an embarrassing rider that no one noticed, but the content of which will make undecideds feel icky about him 34 years later.

Oppo research is a big business now, and a major focus of the efforts on both sides. But now Google will "watch" all the videos for you, and deliver to you those little nuggets of ickiness that make the wheels of American democracy spin.

It doesn't have 40 years of video in its index, it's more a going forward thing. But the Oppo guys and gals must love this.

And on a more serious note, this will be of enormous use to voters who want to understand positions and policy ideas. Not to mention lipstick on pigs.

Tee hee.

Thanks for reading, and don't forget to write.

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