German women need glamor too, apparently. Glam just bought the German women's ad network Codex Media.
Glam has its fans and its detractors. There are those that think their success and network are absolutely remarkable, and those who feel the company is on the wrong side of hyperbole. They are, without question, very passionate about reporting growth figures and lording their size over women's mainstay iVillage.
The valuation for glam has historically been astounding -- its success is one of the key drivers of the ad network mania that swept our industry over the past 12 months. Everyone wanted a piece of the money machine.
Buying Codex seems a very good idea to me. It's got a nice foundation in the German speaking world. And Glam's content will have great impact in German, I'm guessing. St. Pauli Girl sure as heck needs new togs. Not to mention a new do. But at least she isn't all weight-obsessed-protruding-clavicle.
Thanks for reading, and don't forget to write.
No comments:
Post a Comment
Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.