This is by no means a complete listing of marketing viral, but it's pretty big. I get asked by clients a lot to show them examples of viral marketing. Well, I keep a list of viral ideas I see, and now you have it too.
Note, I assume that all these were intended primarily as viral marketing -- meaning that the majority of the distribution was expected to be through viral spread versus paid advertising. Some of these, especially the foreign ones, may actually have been plain old TV ads -- standards of proprietary are of course different in other places so some may indeed have been intended primarily for air.
Note, I assume that all these were intended primarily as viral marketing -- meaning that the majority of the distribution was expected to be through viral spread versus paid advertising. Some of these, especially the foreign ones, may actually have been plain old TV ads -- standards of proprietary are of course different in other places so some may indeed have been intended primarily for air.
Anyway, consider this creative inspiration. And hopefully this will be a living post - send me links to other viral content you think should be on this. The email address is to the right.
118118: FlashDance.
7 Up: Diner
Absolut: Absolut World
Altoids: Arcade
AOL News: 15 Mins
Apple: Vista
Aque Teen Hunger Force: Boston
Axe: Naughty to Nice
Axe: Naughty to Nice2
Axe: Feather
Axe: Boot Camp
Axe: Aerobics
Axe: Peeling
Axe: Eunuch
Axe: Chocolate Man
Bank West: Singing Kittens
Beer.com: Virtual Bartender
Bierbitzch: Bitch
Big Word Project: The Big Word Project
Blendtec: Will It Blend?
BMW: Fastest Saloon
Boost Mobile: Various
Budweiser: Stadium
Budweiser: Dude Online
Budweiser: Swear Jar
Budweiser: Nude Ferret
Budweiser: Zebra
Budweiser: Grannies
Burger King: Pet Moustache
Burger King: Dr Angus
Burger King: Like a Snake
Burger King: Various
Burger King: Ugoff
Burger King: Cavalcade of Cartoon Comedy
Burger King: Whopper FreakOut
Burger King: Subservient Chicken
Burger King: Sith Sense
Burger King: Coq Roq
Canon: Battle of the Viral Video Stars
Carlsberg: No Sweets in Carlsberg
Carlton: Big Ad
Carlton: FlashDance
Career Builder: MonkeyMail
Central Beheer: Eden
Charmin: Euphemisms
Chevy Tahoe: Make an Ad
Chevy Tahoe: Make an Ad2
Cloverfield: Slusho
Coke: GTA
Coke: Argentina
Coke: Red Dance
Coke: Soccer
Coke: Coke for Dinner
Coke Zero: Can We Sue Us
Colgate: Fresh Confidence (Phillipines)
Dark Knight: WhySoSerious
Dark Knight: Gotham Police
Dark Knight: Gotham National Bank
Dark Knight: St. Swithuns Catholic Church
Dark Knight: Gotham Times, The
Dark Knight: Pasquale's Bistro
Dark Knight: He is coming...
Dark Knight: Clown Travel Agency
Dark Knight: Dana Worthington for Gotham City D.A.
Dark Knight: Gotham Election Board
Dark Knight: Gotham Cable News
Dark Knight: Gotham Unified School District
Dark Knight: Remembering Gina
Dark Knight: Ha Ha Ha Times, The
Dark Knight: We Are the Answer
Dark Knight: Rent-A-Clown
Dark Knight: Concerned Citizens for a Better Gotham
Dark Knight: I Believe in Harvey Dent
Dark Knight: Kinsly Travel
Diet Coke and Mentos: Fountain
Dodge: Toilet
Dove: Campaign for Real Beauty
Durex: Feelings
Durex: Bush
Durex: Osama
EA: Tiger WoodsFolgers: Tolerate Mornings (Archived Vid)
Ford: Hurra
Ford: SportKa SportKa2
Ford: American Idol Vids
Freestyle Interactive: My Black ValentineFunny or Die: The Green Team
Gatorade: Ball Girl
Gatorade: Nun
Gillette: Phenom
GHD: Some Day
Go Israel: No Cup
GQ: Ideal Man
GotVMail: White Hair Dye
GotVMail: Hybrid
GotVMail: Motivation
GotVMail: Thinking
GotVMail: Lemonade
GotVMail: Entrepreneur
GotVMail: Mullet
Gucci: Homme
Haagen Dasz: Bees
Heroes: Primatech Paper
Hitachi: Mr. T (Archived Vid)
Honda: Dominos
HTC: Girlfriend
Jack in the Box: 420
James Allen: Yellow Snow
Jeep: We Are The Mudds (Archived Vid)
Job Central: Osama
Levis: Backflip
Levis: Loo
Lipton: Are You Young Enough?
Long John Silvers: Shrimp Buddy
Lost: Find 815
Lost Boys: One
Lost Boys: Two
Lost Boys: Three
LG: Secret
Marmite: Breast Feed
Match.com: Symptoms
McCain: Potato Parade
McDonalds: Lincoln Fry
McDonalds Do You Speak Snack?
McDonalds: Chicken McNugget Rap
Mastercard: Doorstep
Mastercard: Minivan
Mastercard: Priceless.com
Mazda: Skateboard
Mazda: B Series
Mercury: Meet The Lucky Ones
Microsoft: Live Meeting
Microsoft: XP Experience
Miller Lite: Man Laws (Archive Video)
Million Dollar Homepage: Page
Mini: Ave A Word
Mini: Car Front Foot Print
Mitchum: Armpit Orchestra
Nike: Freestyle
Nike: Courage
Nissan: Bounce
Mountain Dew: Dewmocracy
Nikon: Ashton’s Cool Pix
Nokia: N 81
The Observer: Snatch
The Office (US): Dunder Mifflin
Office Max: Elf Yourself
Old Spice: Hair Metrics
Old Spice: When She’s Hot
One Red Paperclip: Barter
Orange: Playlist
Organic Trade Association: Store Wars
Panasonic: D Sound
Pepsi (UK): Tattoo
Pepsi: World Cup
Philips: Shave EveryWhere
Polk Audio: Best Rap Video
Procter: Men With Cramps (Archived Vids)
Pringles: Nevashut (Article Only)
Quiksilver: Quiksilver TV
R2: Get a War Job
R2: Project Abraham
R2: America First
RayBan: Catch
Schick Quattro Ad Contest
Schick: Shave Lab (Aust.)
Schick: Get Experimental
Sega: My Big Ball
Sesame Street: Feist
Simpsons Movie: Simpsonize Me
Smirnoff Ice: Tea Partay
Snickers: Get Some Nuts
Soesman: Language
Spore: Spore
Sprint: Crime Deterrent
Starburst: Berries and Creme
Star Trek: NCC 1701
Stride: Where The Hell is Matt?
Swift Boats: Ad
Tide: My Talking Stain
Tommy Hilfiger: TommyTV
Tooheys: Block Party
Trojan: Pigs
Trojan: Olympics
Trojan: Tranny
True Blood: Vampires
Tuborg: Beer Goggles
TurboTax: Billy
Think: Car Crash
Vigorsol: Nipples
Virgin Mobile: Secretary
VW Polo: Terrorist
VW Golf: Pull
Wall-E BuynLarge
Weight Watchers: See Your Rooster
Webcargo.com: Grateful Asses
Wendy’s: Meatatarian
Wendy’s: Spicy
Weezer: We Didn’t Start the Viral
XBOX: Real World
XTravel: 911
Yellow Pages Israel: Shower
7 Up: Diner
Absolut: Absolut World
Altoids: Arcade
AOL News: 15 Mins
Apple: Vista
Aque Teen Hunger Force: Boston
Axe: Naughty to Nice
Axe: Naughty to Nice2
Axe: Feather
Axe: Boot Camp
Axe: Aerobics
Axe: Peeling
Axe: Eunuch
Axe: Chocolate Man
Bank West: Singing Kittens
Beer.com: Virtual Bartender
Bierbitzch: Bitch
Big Word Project: The Big Word Project
Blendtec: Will It Blend?
BMW: Fastest Saloon
Boost Mobile: Various
Budweiser: Stadium
Budweiser: Dude Online
Budweiser: Swear Jar
Budweiser: Nude Ferret
Budweiser: Zebra
Budweiser: Grannies
Burger King: Pet Moustache
Burger King: Dr Angus
Burger King: Like a Snake
Burger King: Various
Burger King: Ugoff
Burger King: Cavalcade of Cartoon Comedy
Burger King: Whopper FreakOut
Burger King: Subservient Chicken
Burger King: Sith Sense
Burger King: Coq Roq
Canon: Battle of the Viral Video Stars
Carlsberg: No Sweets in Carlsberg
Carlton: Big Ad
Carlton: FlashDance
Career Builder: MonkeyMail
Central Beheer: Eden
Charmin: Euphemisms
Chevy Tahoe: Make an Ad
Chevy Tahoe: Make an Ad2
Cloverfield: Slusho
Coke: GTA
Coke: Argentina
Coke: Red Dance
Coke: Soccer
Coke: Coke for Dinner
Coke Zero: Can We Sue Us
Colgate: Fresh Confidence (Phillipines)
Dark Knight: WhySoSerious
Dark Knight: Gotham Police
Dark Knight: Gotham National Bank
Dark Knight: St. Swithuns Catholic Church
Dark Knight: Gotham Times, The
Dark Knight: Pasquale's Bistro
Dark Knight: He is coming...
Dark Knight: Clown Travel Agency
Dark Knight: Dana Worthington for Gotham City D.A.
Dark Knight: Gotham Election Board
Dark Knight: Gotham Cable News
Dark Knight: Gotham Unified School District
Dark Knight: Remembering Gina
Dark Knight: Ha Ha Ha Times, The
Dark Knight: We Are the Answer
Dark Knight: Rent-A-Clown
Dark Knight: Concerned Citizens for a Better Gotham
Dark Knight: I Believe in Harvey Dent
Dark Knight: Kinsly Travel
Diet Coke and Mentos: Fountain
Dodge: Toilet
Dove: Campaign for Real Beauty
Durex: Feelings
Durex: Bush
Durex: Osama
EA: Tiger WoodsFolgers: Tolerate Mornings (Archived Vid)
Ford: Hurra
Ford: SportKa SportKa2
Ford: American Idol Vids
Freestyle Interactive: My Black ValentineFunny or Die: The Green Team
Gatorade: Ball Girl
Gatorade: Nun
Gillette: Phenom
GHD: Some Day
Go Israel: No Cup
GQ: Ideal Man
GotVMail: White Hair Dye
GotVMail: Hybrid
GotVMail: Motivation
GotVMail: Thinking
GotVMail: Lemonade
GotVMail: Entrepreneur
GotVMail: Mullet
Gucci: Homme
Haagen Dasz: Bees
Heroes: Primatech Paper
Hitachi: Mr. T (Archived Vid)
Honda: Dominos
HTC: Girlfriend
Jack in the Box: 420
James Allen: Yellow Snow
Jeep: We Are The Mudds (Archived Vid)
Job Central: Osama
Levis: Backflip
Levis: Loo
Lipton: Are You Young Enough?
Long John Silvers: Shrimp Buddy
Lost: Find 815
Lost Boys: One
Lost Boys: Two
Lost Boys: Three
LG: Secret
Marmite: Breast Feed
Match.com: Symptoms
McCain: Potato Parade
McDonalds: Lincoln Fry
McDonalds Do You Speak Snack?
McDonalds: Chicken McNugget Rap
Mastercard: Doorstep
Mastercard: Minivan
Mastercard: Priceless.com
Mazda: Skateboard
Mazda: B Series
Mercury: Meet The Lucky Ones
Microsoft: Live Meeting
Microsoft: XP Experience
Miller Lite: Man Laws (Archive Video)
Million Dollar Homepage: Page
Mini: Ave A Word
Mini: Car Front Foot Print
Mitchum: Armpit Orchestra
Nike: Freestyle
Nike: Courage
Nissan: Bounce
Mountain Dew: Dewmocracy
Nikon: Ashton’s Cool Pix
Nokia: N 81
The Observer: Snatch
The Office (US): Dunder Mifflin
Office Max: Elf Yourself
Old Spice: Hair Metrics
Old Spice: When She’s Hot
One Red Paperclip: Barter
Orange: Playlist
Organic Trade Association: Store Wars
Panasonic: D Sound
Pepsi (UK): Tattoo
Pepsi: World Cup
Philips: Shave EveryWhere
Polk Audio: Best Rap Video
Procter: Men With Cramps (Archived Vids)
Pringles: Nevashut (Article Only)
Quiksilver: Quiksilver TV
R2: Get a War Job
R2: Project Abraham
R2: America First
RayBan: Catch
Schick Quattro Ad Contest
Schick: Shave Lab (Aust.)
Schick: Get Experimental
Sega: My Big Ball
Sesame Street: Feist
Simpsons Movie: Simpsonize Me
Smirnoff Ice: Tea Partay
Snickers: Get Some Nuts
Soesman: Language
Spore: Spore
Sprint: Crime Deterrent
Starburst: Berries and Creme
Star Trek: NCC 1701
Stride: Where The Hell is Matt?
Swift Boats: Ad
Tide: My Talking Stain
Tommy Hilfiger: TommyTV
Tooheys: Block Party
Trojan: Pigs
Trojan: Olympics
Trojan: Tranny
True Blood: Vampires
Tuborg: Beer Goggles
TurboTax: Billy
Think: Car Crash
Vigorsol: Nipples
Virgin Mobile: Secretary
VW Polo: Terrorist
VW Golf: Pull
Wall-E BuynLarge
Weight Watchers: See Your Rooster
Webcargo.com: Grateful Asses
Wendy’s: Meatatarian
Wendy’s: Spicy
Weezer: We Didn’t Start the Viral
XBOX: Real World
XTravel: 911
Yellow Pages Israel: Shower
Additions welcome - heck, additions wanted!
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