Recently, a purchaser of Tiger Woods 08 posted a vid of what he considered a bug in the software -- specifically that Tiger could walk on water, and indeed golf on water.
Well, apparently the people at EA saw this bug as a feature, and enlisted Tiger Woods to make this vid as a response.
The vid absolutely flew across the gaming community online, which could only serve to drive sales and build anticipation for Tiger Woods 09.
It just goes to show, opportunities to connect with consumers can come from anywhere, even in software mistakes!
Bravo to EA and Tiger Woods for seeing a lemon and making an Arnold Palmer.
Thanks for reading, and don't forget to write.
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