Auto was one of the major categories that got us out of the dot bust. While its share of total spend has fallen as other categories have joined the party, auto often led the pack in terms of growth and total spend.
But eMarketer is reporting that auto spend seems to be on the wane, or at least flattening out.
While online's share of total auto spend continues to rise, the growth rates have certainly dropped. A sign of an industry with far too much capacity and three sick domestic automaker puppies that have always led the spend in the US.
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